Show your logo in the inbox with BIMI

Publish a verified logo that Gmail and Apple Mail display next to your messages.

1–2 weeks (certificate)

why this matters

A branded avatar in the inbox measurably lifts open rates and makes phishing that imitates you far more obvious.

Step by step

  1. 1

    Get DMARC to enforcement

    BIMI requires p=quarantine or p=reject with full coverage. Do the DMARC enforcement guide first — nothing else here matters until that is done.

  2. 2

    Prepare an SVG Tiny PS logo

    Square, centred, with a solid background and no external references. Your designer exports SVG then trims it to the Tiny PS profile.

  3. 3

    Buy a Verified Mark Certificate

    A VMC from an authorised certificate authority proves you own the trademark. Budget a few hundred to a low four-figure sum a year and one to two weeks of verification.

  4. 4

    Host both files and publish the record

    Serve the SVG and the PEM certificate over HTTPS, then point the BIMI record at them.

    Type: TXT
    Name: default._bimi
    Value: v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem

how to check it worked

  • A BIMI validator accepts the record, logo and certificate
  • A test message to Gmail shows your logo
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